⚓️ the DigiDaigaku Super Bowl ad
and a Blur Airdrop headed your way 👀
how do you grow a newsletter? asking for a friend…
seriously though, if you have a friend who is into NFTs and doesn’t mind reading (a big ask, I know), pass along BivNFT to them!
it would be much appreciated.
Super Bowl NFT Ad? in this economy?
did you catch the NFT ad in the Super Bowl? you had to be really looking for it because it was a free mint *disguised* as a mobile game.
(and maybe that was intentional because crypto ads were banned from the Big Game this year).
but also…maybe the trick isn’t so much getting people to care about NFTs, but instead *trick* people into minting NFTs for free.
that is all a part of the plan for DigiDaigaku founder Gabriel Leydon (you may recognize his punchable face from a past newsletter in August).
for years, he’s been making fortunes from mobile games…partly by being a provocateur…partly for being a visionary…and mostly for being in your face.
but now he’s definitely someone with *deep* pockets.
for $6.5 million, he put an ad in the Super Bowl with a QR code that led to his Twitter page. by following him, you then got the chance to win a DigiDaigaku Dragon Egg. this helped him get not only 1 million followers, but also onboard a whole mess of people to NFTs in the process.
this Trojan Horse technique has been used before. DigiDaigaku has been using the free mint model to great success. their Genesis collection, which was also free currently sits at a 9 ETH price floor as I write this.
so maybe their approach will lead to the NFT gaming renaissance after all.
while the success of the eggs is fading post-Chiefs win (their price floor has gone .35 ETH to around .25 ETH in the last 24 hours), you honestly can’t argue with the results at this point.
am I beginning to like Gabriel? oh no…it can’t be…
burn vv burn
while *you* were distracted with prepping for your Super Bowl party (just me?), Jack Butcher was prepping the burn of Checks.
yes…the long-anticipated Checks burn mechanism went live on Monday, which means they are getting *bigger* and more colorful apparently. there are now two collections of Checks: Checks VV Originals and Checks VV Edition.
Checks VV Originals contain all the newly created ones (from the burn)…and include the single Check tokens that people have been waiting to flex (though no one can have the elusive black check yet).
Checks VV Edition are now monochrome and the ones you use to burn on the official Checks website…burn.checks.art
what’s cool is that he’s taken it upon himself to educate people on what “burning” actually entails and how to be safer while doing it.
what a mensch. along with the fact that Checks VV Originals look amazing, Jack actually seems that he *knows* what he’s doing in Web3 too.
and that’s good…because our net worth (at least temporarily) is in his hands.
$blur is coming (to disappoint I’m sure)
after the long rollout, $blur is finally near.
as you read this, it’ll have already dropped and people will be ripping open their airdropped boxes to see their legendary prizes…or in my case, *uncommon* prizes.
we all hope that this mini-stimulus will be exactly what the NFT market needs. floors will be swept with all the #free money and suddenly the bull market will be back on!
if only it was as simple as it was in the days of $looks.
while I find their marketplace to be better than LooksRare by a large margin, I fear that time is once again a flat circle and we are reaching the end of a cycle here.
while I believe Blur will have staying power and that we might get a pump from their token…I am worried that once again our expectations are too high.
it probably won’t save this market, so enjoy the airdrop while you can.
I decided to give you a little ENS update today because it’s been a while since we’ve checked in our favorite domain collectooors.
the news in the ENS world is that there is a huge wave of digit renewals up in a few months for 999 and 10K Club members. and since the renewal fees for 3 and 4-character domains are premium with ENS…many are starting to realize that *maybe* they don’t want to spend a few hundred bucks to be part of this exclusive club after all.
a year ago digit-mania swept NFT Twitter. as some were scratching their heads wondering why the hell you’d want to own a couple of digits on the blockchain (*raises hand*), others were buying into one of the most stable assets in all of NFTs.
I can assure you that no one was laughing a few months back when the 999 Club hit a 30 ETH floor.
but now, for the first time in a while, there is some cause for concern for the clubs. I, for one, assume it’ll only make the digits stronger and the numbers will go back *up* soon enough.
but of course, I once again bought the top.
see you Thursday.
Always a good read Biv! Stop buying the top!