⚓️ cooltopia NYC
gm. a shot glass? a magnet? a t-shirt? what have you gotten me from NFT NYC? I’m excited to see what you bring me back from your “business” trip!
there is a lane out there for almost every NFT project. however, some lanes are better than others.
over the past few days at NFT NYC, I’ve seen a lot about Cooltopia - the Cool Cats activation that allowed the public in off the street (which I wrote about on Monday).
from the sounds of it, it was an inclusive NFT event that was a *hit* with families.
so long as people are having kids (and last I checked, that doesn’t seem to be going away anytime soon), there will inevitably be big demand for toys, kids clothes, and children’s media. come look at my house right now and I can prove that to you.
and resonating with the parents is the first step in becoming a giant children’s brand…because the parents ultimately are the ones in charge (though it often doesn’t feel that way). we’re buying the toys and plushies, and we have to effectively “sign off” on them reading their books or watching their TV shows.
the potential to build a children’s brand (any brand really) on Ethereum is big. the visual aspect (maybe too obviously) of NFTs means that these projects can easily pivot to TV, toys, merchandise, puzzles…all sorts of things.
just look to Cocomelon or Bluey (my personal favorite) to see what could be in store for a brand like Cool Cats. I’m bullish on them for simply this reason: kids and parents both love ‘em.
I love beer. I’ve been making it (but mostly drinking it) since college.
(did you know? serial top buyer Steve Aoki and I went to the same college)
and much to my delight, it’s been a “niche” that’s been represented in the NFT community so far. Budweiser is a big Web3 advocate and owns beer.eth. they also have a few projects: Budverse Heritage Cans and Bud Light N3XT (the latter of which is withering away in my wallet).
what I believe Bud thought, was that mass adoption was close. and for that reason, they really committed to NFTs. what I believe they *didn’t* anticipate, is that while it’s something like 42% of Americans that drink beer, there is way less who like beer AND care about Web3 (I think I’m one out of 25 worldwide).
while it’s something like 42% of Americans that drink beer, there is way less who like beer AND care about Web3
big brands have been quick to jump into the space, but Arizona Iced Tea, Jarritos, Puma, Adidas, and countless others will tell you it’s not easy to show ROI on Web3 experiment.
legacy brands have done little passed acquiring their ENS names and tweeting a few things about Web3. some have partnered with big projects (for example, Adidas x BAYC, Gutter Cat Gang x Puma) with very little to show for it in their first year.
when building a brand, it’s important to be specific, but not so niche that no one actually cares. I feel old legacy brands have discovered they’re talking to a relatively small number of people still.
the new brands are forming on Ethereum, but the old brands are not thriving in the same space. it’s a new age…
someone as big as CR7 could definitely help in convincing old, legacy brands to commit to Web3 though (especially even if he brings a little bit of his 100 million Twitter followers into NFTs).
adding to that, Facebook (now Meta) and their lizard king Mark Zuckerburg recently announced that NFTs will be coming to Instagram “soon”. mass adoption here we come? (probably not).