⚓️ gucci x apecoin
gas is low. everyone keeps joking that no one is still here. price floors are looking dire.
despite how it looks, NFTs still excite me. and that’s why I continue to write about them each day for y’all.
but to be fair, I could be delusional. which means if you’re reading still, you’re getting the rants of a crazy man.
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after the Otherside sale, Apecoin has been stuck in staking limbo and has provided little utility to holders other than voting rights.
however, any news is good news at this point, right?
and since we’re constantly looking for signals of ‘mass adoption’, I feel like Gucci now accepting $APE is no small peanuts.
(to be honest, any adoption, mass or mini, will do at this point)
yes, I understand that Gucci already accepts a slew of other cryptocurrencies. that being said, it’s nice to see that Gucci has hitched their wagon to Bored Apes like this.
you could (probably poorly) argue that they are competing brands in a sense. but so far, Gucci has seen the writing on the wall and smartly positioned themselves as crypto allies instead of Luddites.
we’ve seen them release NFT collections and now they continue to bridge the physical and digital world using crypto.
on the whole, continuing to build the bridge between NFTs and luxury brands (as Tiffany and Co are currently doing with their upcoming mint) will help onboard the rich…who aren’t exactly known for their discretion when shopping online.
that could be good for the NFT market should these luxury brands succeed.
when we look back, the signs will have been obvious.
speaking of the “market”, many called ‘top’ with the Otherdeed and Otherside land sale in May (but to be fair, those same called “top” 100 other times too).
however, it really did mark the top, as it’s been a slow decline for NFTs ever since that mint day.
it was the weekend. otherside was dropping. the sun was out. and it felt like we could not lose. life was good.
when sentiment around NFTs was at its highest, people were unironically saying Yuga didn’t miss and all their assets print money.
now? things look a little differently.
true, buying land in the Otherside still *made* you money overall, but it doesn’t have the crazy multiplier that’s been attached to other Yuga assets.
and whether you like it or not, that fact affects all of us.
so far, Bored Apes (and more broadly other Yuga collections) have pointed where the NFT market is headed; it’s been the biggest indicator of the market’s health.
BAKC, the Bored Ape dog companions have recently picked up steam, so maybe we have some news on the horizon that could pull us out of the rut and get that arrow pointing back in the right direction (up only szn back?).
since it seems like everyone has either *had* their assets frozen or *knows someone* who’s had their assets frozen on OpenSea, alternative marketplaces have started trying to poach their scorned users a bit. that being said, the stranglehold OpenSea has on the market is still strong and it’ll take more than ‘no frozen stolen assets’ in your marketing campaign to stop this…but it’s progress nonetheless.
continuing to support my fellow Cool Cats in their endeavors, I recently started listening to ‘Sit Down With Sniper’, a 1on1 interview-style podcast. for having only 30 episodes so far, it has a sneaky *stacked* guest list. from Andrew Wang to Toby Lasso to Jeremy Fisher of Lucky Ducky (👀), there are a lot of founders and artists that Sniper sniffed out *right* before they broke out. and that fact makes the listens even more fascinating looking back on them now. check the latest episode here: